About Jennifer

“Celebrate with Me!”


My name is Jennifer Carroll and I'm so excited that you are visiting my blog: Celebrating Everyday Life with Jennifer Carroll!

I am passionate about sharing recipes, decorating ideas, DIY projects, lots (and lots!) of ideas for making your next celebration special & memorable, as well as inspiration to help you have balance and joy in your everyday life.

As an event planner with 20 years of experience, I know all the insider tricks and tips for turning a party into a CELEBRATION!

And as a mom, I know how to make a party special – even when time, energy and sometimes even funds are in short supply!

When I was a young girl I loved cooking and playing “hostess.” The easy-bake oven was my favorite! I was always concocting some new creation in it.

I also spent a lot of time in front of the camera as a model from a very young age. As I grew up I continued modeling even winning the regional competition of the Seventeen magazine cover model contest landing me in its hallowed pages!

While in my teens I would often be in New York City and would find myself invited to some pretty glamorous parties – it was at these events that I began to learn how special parties could really be.

I would often find my way behind the scenes to see what really made a party tick! The lighting, the catering, the dramatic decor, the papers, all the details – I loved it!

Then, I'd come home to Virginia with all these ideas and always try to make a simple at home celebration just a little bit more “sparkly!”

In 1991 I moved to Los Angeles where I was fortunate enough to land a dream job working at Davidoff of Geneva in Beverly Hills.

It was here that my career as an event planner “officially” began. At Davidoff I organized and hosted countless celebrity dinners and special events, coordinating every detail and began earning praise from the high-profile clientele. I was asked to design events in private homes, area restaurants, and beyond.

In LA, I was also extremely fortunate to meet many celebrities including Pierce Brosnan, Tom Selleck, Rob Lowe, Meg Ryan, and countless others! I even have a funny story of Tom Hanks (accidentally!) almost setting me on fire with a firework at a Fourth of July party in Malibu!

I also attended countless movie premieres and other “A” list events constantly refining my event planning and design skills.

In time, I found that I missed the South, where I grew up, so I moved back to the Charlottesville area to work with my family's Waverly home decor store and plan events for charities such as the Ronald McDonald House. Eventually, I became a Special Event Coordinator at the University of Virginia, organizing events for high-level federal and state dignitaries.

I began to crave the creative freedom of designing beyond corporate event planning, so in 2004 I opened my own design and planning company, Jennifer Carroll Events, LLC, with a single-minded vision of helping brides, grooms, and all party hosts have a beautiful and memorable celebration.

This business took off with a vengeance and I found myself planning six-figure events in Virginia and beyond, even working on events at Bryant Park in Manhattan.

My work quickly began being regularly featured in magazines and websites including Southern Living, Martha Stewart Weddings.com, Southern Lady, The Knot, Weddings Unveiled, Real Simple Magazine's Entertaining Blog, Style Me Pretty.com and many others.

In 2011 I was blessed to become one of Victoria magazine's Artists-in-Residence!

This blog grew out of my event planning company and turned into a full-time business with the birth of my daughter.

Little did I know that the blog would also lead me to land a publishing deal with Country Sampler for my very own national magazine where I share decorating and entertaining inspiration!

And while in many ways my life has been very blessed, please trust me that there have also been countless challenges, pitfalls, setbacks, and heartaches.

Everyday life can be so hard for all of us and it's easy to get discouraged and want to give up.

I'm certainly not immune to this, but it is because of these challenges that I am passionate to have a beautiful life despite the hurdles that life throws at us.

As a single mom, I've suffered the devastating emotions of divorce (with a newborn, no less!) and having to rebuild my life from ground zero. I've discovered the keys to creating a beautiful home on a string bean budget with thrift store finds and learning how to make something out of nothing!

Like a Phoenix rising from the ashes, I have been through more hard times than I can count and yet I have learned how to keep going. And that is why I am passionate about helping and encouraging others to not give up!!

You CAN have a beautiful life even when your circumstances aren't ideal.

I firmly believe the best is yet to come!

I invite you to join me on my adventures as a designer, stylist, home cook, decorator, crafter, DIYer, party hostess and more!

Happy Celebrating!